You have your own reasons for wanting a new website or a fresh design. I envision goals for creating your website, too. In the end, your website will:
- be beautiful and functional,
- accurately portray your business,
- establish or refresh your brand,
- allow users to easily find the content they want,
- act as a useful marketing tool, and
- be part of an integrated marketing plan if possible (e.g., blogging, HTML email blasts, social media platforms).
When I get to know you, I'll be better able to understand the essence of your business. Each component is important – from a design that conveys your core principles to rich content and functionality. In the words of one client, "I'm very pleased with how well you seem to understand our goals and how well you are able to help communicate that through design."
Content is Key
Content is still the driving force behind your website. You want to inform potential clients of what you can do for them and how you do that better than your competitors. We'll team up to draft meaningful content that will draw customers to you and help you win their confidence.
People who visit your website are usually looking for something specific, so let's make it easy to find. A well-thought-out, hierarchically structured information architecture takes time to design. In the end, users may not notice, but they'll appreciate how easy it is to find what they’re looking for on your website.
With wireless networks, mobile devices and data plans, people are online wherever they go. Your website content needs to be viewable on desktop computers, tablets, and smartphones if you want to reach all of your customers.
Whether or not you choose a responsive design solution, we will test the display on multiple devices and make suggestions to improve user experience.